Travel & Titles

The growth of the internet has prompted a growth in the number of travel agencies available. Whatever your specialist interest, you're sure to find an agency to meet your needs. Or you can use a travel website to book your vacation, choosing every aspect to ensure the accommodation, location and activities create your best break.

We've been working with one such agency to publicise a special tour they're offering this year. Since there are so many agencies, it's important to identify your niche and then ensure you make the most of every opportunity. For example, London specific agencies should be capitalising on the Olympics by creating Olympic-tailored packages and targetting sports fans across the world. Our client is based in America and provides trips to . . .Well, can you guess from the photo?

Our press release had to draw on the company's expertise, the special aspect of this particular trip, the needs of a very specialised target audience, and even draw on religious research. Yes, they were targetting possible pilgrims prior to a papal visit. It was an enjoyable challenge to pull all the different strands together.

Meanwhile, we've just completed a contract for a self-published author. Our press releases were picked up by a number of journalists and resulted in newspaper and online coverage. Increased visibility is an important step in increasing sales of any author's title.

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