Marketing for Not-for-Profits
We have been advising on a marketing and merchandising strategy for a not-for-profit organisation. At this early stage we are unable to reveal more details but the group is part of an international network and is facing a dilemma about how to grow.
Some not-for-profit groups have an unease about raising funds. They feel it does not sit comfortably with their ethos. However if you want to reach more people and provide a professional service then it follows you'll need qualified staff, bigger premises, and probably paperwork to back it all up. Those advances can only be achieved with funding.
Most succesful charities grasp this but there is always a challenging period with smaller groups as they make the shift from simply accepting donations/members to actively pursuing them.
The purpose of our work is two-fold: to raise income and raise the group's profile. This marks a significant shift in the organisation's approach and it will be interesting to see how their committee and national board feel about taking such steps. WeeBletherPR will be happy to hold their hand every step of the way.
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