The sun is shining (occasionally), the roads are full of caravans and the newspapers crammed with listings: it's that time of year when everyone starts thinking about events.
From music festivals to home exhibitions, concert halls and fields across the country are being beseiged by thousands of people. What a great opportunity to capture a market, test a product or establish a brand.
You may think your product or service doesn't sit with a particular event audience but you'd be mistaken. There are thousands of events taking place across the country and there is sure to be at least one that is perfectly suited to your needs.
If you've written a book about fishing, get along to some outdoor shows. If you're selling accessories then target the appropriate local markets before setting your sights on the big arenas.
When people with a shared interest come together, they talk and they buy. Make sure it's your product or service that's in front of them.
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