Our client, award-winning ski company, Mount Vacation.com has launched a new app that brings the fun of the slopes to Facebook. SkiBookApp which launches this month uses a combination of rankings and recommendations to help skiers and snowboarders capture their trips. It aims to provide snow enthusiasts with an essential service that rates slopes and resorts.

SkiBookApp allows users to rate ski trips then share their opinions with their friends. It also determines the most influential skier and the most popular resorts. Users can identify which destinations they would most like to visit and compile a shortlist of their favourite friends to accompany them.

As Dejan Romih, the founder of MountVacation.com, explains:

“Our aim was to develop an app that allows users to rate their experiences and share them with their friends. We’re massive ski and snowboarding fans at MountVacation.com and we’re always sharing our tips on the best destinations and slopes. Our other passion is harnessing new media and technology to enhance the holiday process. Hence, we thought it would be great if we could combine our two passions and SkiBook App was born. It’s a little competitive and a lot of fun!”

You can download the new app from MountVacation's Facebook page at https://www.facebook.com/mountvacation

The growth of the internet has prompted a growth in the number of travel agencies available. Whatever your specialist interest, you're sure to find an agency to meet your needs. Or you can use a travel website to book your vacation, choosing every aspect to ensure the accommodation, location and activities create your best break.

We've been working with one such agency to publicise a special tour they're offering this year. Since there are so many agencies, it's important to identify your niche and then ensure you make the most of every opportunity. For example, London specific agencies should be capitalising on the Olympics by creating Olympic-tailored packages and targetting sports fans across the world. Our client is based in America and provides trips to . . .Well, can you guess from the photo?

Our press release had to draw on the company's expertise, the special aspect of this particular trip, the needs of a very specialised target audience, and even draw on religious research. Yes, they were targetting possible pilgrims prior to a papal visit. It was an enjoyable challenge to pull all the different strands together.

Meanwhile, we've just completed a contract for a self-published author. Our press releases were picked up by a number of journalists and resulted in newspaper and online coverage. Increased visibility is an important step in increasing sales of any author's title.