McShane Media has been providing advice on how to develop regional communication strategies and helping companies to identify the skills needed in regional communications managers.
There is a growing realisation by businesses, and individuals who need a public relations service, that regional work is not easier or lesser than national work. It's simply different.
However that's not to say that those working in regional or national communications have interchangable positions. There are comparable skills but also different experience levels and techniques suited to the relevant target audience. A shift from one to the other necessitates learning different disciplines and approaches.
McShane Media is happy to advise on which type of public relations executive would suit your company best.
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