The marketing calendar is a hectic whirl of events whether you are promoting a product or service. It seems as though the excitment of the Olympics and Para-Olympics has only just faded and already we're witnessing the fabulous extravagance of Fashion Weeks.

With two clients in the beauty and fashion sector, it has been a busy time.

Lumen Tights has just launched a children and young teen's hosiery section. With a number of lines from leading Italian designer, Fiore, children's tights have never looked so fashionable.  You can view the full range at Lumen Tights' website by clicking on the photo on the left.


To celebrate the addition of the new lines, they also snared an exclusive interview with Fiore. If you are interested in fashion, hosiery or the design process, please do read the interview in Lumen Tights' News Centre.

Meanwhile, our clients at Beautiful magazine are already working on their next issue.

As the only magazine title dedicated to wigs, hair and beauty, their launch issue was warmly received. 10,000 free copies were distributed to the wig, hair and beauty market through salons, stores and shopping centres. Their stylish news articles combine the flair of a fashion magazine with carefully positioned advertising to create a high value publication for readers and advertisers. It's unsurprising there are such  high expectations and excitement around issue two.

This summer's exciting schedule of sporting events is impacting on all our clients, regardless of sector. From holiday companies to hosiery suppliers, the buzz around the Olympics and the Tour de France is leading to more sales as they tailor and target their services around the events.

Online hosiery retailer, Lumen Tights, has  had witnessed an increased demand for men's sports tights commonly used by cyclists. The Tour de France win and Sir Chris Hoy's success at the Beijing Olympics have led to increased numbers joining cycling clubs. As well as the sporting impetus, environmental considerations are also encouraging everyone to consider alternative transport. Together this has led to more people cycling now than they did this time last year (according to a survey by Sport England).

Meanwhile the amazing performances at the Tour de France have prompted many sports fans to holiday along the route. Similarly, the football fixtures led to an influx of fans in Eastern Europe.

There had been concerns about the Olympic fitness legacy but if our clients' experiences are indicative of trends across their sectors then interest in sports is at an all-time high, both participating and viewing. That can only be good news for businesses and individuals across the country.

We've recently secured long-term contracts with two diverse companies.

The first client works in the fitness industry helping to supply personal trainers across the country. We'll be undertaking a variety of writing assignments as well as helping with some initial publicity.

The second client works in the fashion industry. Since Maggie is a former fashion editor, she's loved researching this client's product, writing articles for them and providing a top line edit of their latest beauty magazine.

Fitness and fashion are both growth industries in the UK and McShane Media is committted to helping home-grown companies as much as possible.We're confident our two latest clients will become established brands.