The Business of Business Writing
With most economies feeling squeezed, lots of companies have had to let staff go. This has a massive impact on the economy (there are less people with spending power) and on businesses (the remaining staff are stretched). However, it also leads to an increase in entrepreneurship.
As experienced staff find themselves made redundant or taking early retirement, they often turn to self-employment as a way to earn an income.
The worldwide economic meltdown, the advance of social media and widespread availability of technology has created a perfect storm for the small business person. The ranks of freelance consultants and small businesses have swelled to enormous proportions that could not have been envisioned even ten years ago.
What this means for communication and marketing companies is that two new sectors have sprung up. Mid-sized companies who would previously have employed their own communications team are increasingly looking to outsource their needs. From proof-reading to newsletter writing, companies realise that they can keep their overheads low if they recruit independent professionals rather than a new staff member.
Equally, the newly redundant who set up their own businesses are suddenly faced with creating a professional image and issuing communications.
Recently, we've been completing contracts for both these sectors. From a business plan to a risk assesment to a method statement, there are strict criteria that need to be met. We're experienced in compiling all of these documents and have been doing so with greater regularity as the economy has waxed and waned.
At the same time, we've also been creating newsletters, websites and company brochures for businesses that were started by experienced professionals in their field but who recognise they do not have the communication, design or IT skills to present a professional image to their public.
It is sometimes difficult to see any silver lining in a time of global economic crisis but our clients prove that there are small companies who are thriving and individuals who have grasped their release from employment with both hands and set up their dream businesses. We get on with the business of writing, and they can focus on growing their dreams.
Blethering about Brochures
When McShane Media secured the contract to provide a company brochure for a property development company, there was one special condition. The 8-page brochure had to be researched, designed, written and printed in one week!
The brochure was the first corporate publication produced for the company and was for display at a special meeting.
McShane Media led the project from interviews to photographs, before finalising the design with the company director and delivering brochures straight from the printers with one day to spare!
Maggie from McShane Media said:
"Usually we have a longer timescale to produce such a polished document but we welcomed the challenge and the company were extremely proud of the finished brochure. It was a testament to our talents that the deadline was met. We produced a quick but quality product."
Maggie will be blethering about our latest projects, marketing news and events.