Our client, award-winning ski company, Mount Vacation.com has launched a new app that brings the fun of the slopes to Facebook. SkiBookApp which launches this month uses a combination of rankings and recommendations to help skiers and snowboarders capture their trips. It aims to provide snow enthusiasts with an essential service that rates slopes and resorts.
SkiBookApp allows users to rate ski trips then share their opinions with their friends. It also determines the most influential skier and the most popular resorts. Users can identify which destinations they would most like to visit and compile a shortlist of their favourite friends to accompany them. As Dejan Romih, the founder of MountVacation.com, explains: “Our aim was to develop an app that allows users to rate their experiences and share them with their friends. We’re massive ski and snowboarding fans at MountVacation.com and we’re always sharing our tips on the best destinations and slopes. Our other passion is harnessing new media and technology to enhance the holiday process. Hence, we thought it would be great if we could combine our two passions and SkiBook App was born. It’s a little competitive and a lot of fun!” You can download the new app from MountVacation's Facebook page at https://www.facebook.com/mountvacation
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We have been advising on a marketing and merchandising strategy for a not-for-profit organisation. At this early stage we are unable to reveal more details but the group is part of an international network and is facing a dilemma about how to grow.
Some not-for-profit groups have an unease about raising funds. They feel it does not sit comfortably with their ethos. However if you want to reach more people and provide a professional service then it follows you'll need qualified staff, bigger premises, and probably paperwork to back it all up. Those advances can only be achieved with funding. Most succesful charities grasp this but there is always a challenging period with smaller groups as they make the shift from simply accepting donations/members to actively pursuing them. The purpose of our work is two-fold: to raise income and raise the group's profile. This marks a significant shift in the organisation's approach and it will be interesting to see how their committee and national board feel about taking such steps. WeeBletherPR will be happy to hold their hand every step of the way. |
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