We often receive requests from journalists looking for interview subjects. Sometimes they come from media websites, where journalists and groups register to share information for their mutual benefit. At other times, they come from individual journalists we've worked with in the past. Often the request has no resemblance to any of our clients. How do we respond?
We help. Not indiscrimately but if there is anyone who immediately springs to mind that meets their requirements, then we'll send emails and texts, and put the two parties in contact with each other.
Some agencies would ask why we make that effort? Well, it's nice to be nice. It's satisfying to see a story come together and know you helped it to happen even if there's no immediate benefit to yourself.
However, it's also fair to say that public relations is about relationships and if you're helpful, you will be helped at a later date. Journalists remember where they get their stories. They remember when they're given assistance especially when the person involved is not benefitting. It means they'll remember you from the multitude of other PRs beating at their door, and inundating their desk.
If you can help: help. You'll be building your friendships, your professional relationships, and the circle you can call on for assistance too.
Maggie will be blethering about our latest projects, marketing news and events.