The marketing calendar is a hectic whirl of events whether you are promoting a product or service. It seems as though the excitment of the Olympics and Para-Olympics has only just faded and already we're witnessing the fabulous extravagance of Fashion Weeks.

With two clients in the beauty and fashion sector, it has been a busy time.

Lumen Tights has just launched a children and young teen's hosiery section. With a number of lines from leading Italian designer, Fiore, children's tights have never looked so fashionable.  You can view the full range at Lumen Tights' website by clicking on the photo on the left.


To celebrate the addition of the new lines, they also snared an exclusive interview with Fiore. If you are interested in fashion, hosiery or the design process, please do read the interview in Lumen Tights' News Centre.

Meanwhile, our clients at Beautiful magazine are already working on their next issue.

As the only magazine title dedicated to wigs, hair and beauty, their launch issue was warmly received. 10,000 free copies were distributed to the wig, hair and beauty market through salons, stores and shopping centres. Their stylish news articles combine the flair of a fashion magazine with carefully positioned advertising to create a high value publication for readers and advertisers. It's unsurprising there are such  high expectations and excitement around issue two.

The success of 'Fifty Shades of Grey' has swept the world, prompting thousands of articles, a wide range of products and a slew of marketing campaigns. Unlikely alliances have emerged in those organisations rushing to condemn the book's content: the Christian right and the feminist movement do not often share an agenda but they have both criticised the book and gained valuable column inches for their own organisations as a result.

And the marketing lessons for those authors hoping to emulate the book's success? Well, the author's husband has stated there was no massive marketing campaign in the beginning. It was word-of-mouth that propelled the book to the top of the book charts. Of course, some have argued that the book's beginning as fan fiction meant it had a ready-made market. Tapping into an existing community can definitely help to gain publicity, and end users for any product.

With the author, EL James, undertaking a book tour of the US, and a film in the pipeline, the furore surrounding the book looks as though it will continue for a little longer.

Meanwhile, if you are a fan of the books, don't forget to check out the great competition from our client, LumenTights. To enter simply 'like' their Facebook page at www.facebook.com/lumentights

When they reach 200 likes, one lucky winner will receive a gorgeous stockings hold-up set.